Today, blogging is big business, which means that when it comes to choosing a platform to launch a blog via, selecting one is not as straightforward as it once was. There are lots of compatible CMS suitors on offer today, which means that choosing just one is no easy task. Of course, what it comes down to is ease of use, the selection of themes on offer, and a variety of plugins and customization options. When it comes to choosing a CMS, a lot of bloggers struggle.

Of all the options out there, one of the most popular is WordPress. WordPress is, without a doubt, the platform that the vast majority of bloggers use. Wondering what it is about WordPress that appeals to bloggers and why it is so popular? Read on for a guide to what makes WordPress the best platform for bloggers.

It’s Free

WordPress is free to use – anyone can create a website via it. Hence why it is such a popular platform. Obviously, you can choose to buy a domain and personalize it with WordPress, but this isn’t a necessity. If you decide to purchase WordPress hosting, naturally you want to find the best company to buy through. Before making your decision, it’s worth reading up on your options to see which the best is. Say, for instance, you like the sound of Hostgator’s packaged, then reading a Hostgator review and researching what they offer, would be worth doing. WordPress is popular because it has not only a paid option but also a free one.

A Fantastic Search Engine

The fact is that WordPress is an excellent tool, it has been designed to give each website the best search engine possible. WordPress is made to be ideal for SEO, which means that it’s perfect for bloggers. As well as being made to be SEO friendly, WordPress also comes with additional tools that can be used to improve a site’s search engine rank.

Great Plugins

There is a range of Plugins that WordPress offers their users, these Plugins allow you to make all sorts of changes to your site, adding new functionalities like an e-commerce store, for instance. Other similar platforms have limited plugins, meaning that when it comes to customization, it’s nowhere near as easy to do.

A Friendly Community

A big part of the pull that WordPress offers bloggers is based on the friendly community that they offer. The community of WordPress bloggers is made up of thousands of people from across the world. There are WordPress Facebook support groups, forums, how-to guides, and a range of other resources on offer – the WordPress community is huge.

Easy to Use and Navigate

One of the main benefits of using WordPress is the fact that it is so easy to use and navigate, unlike many other similar platforms. The fact is that not all bloggers are tech savvy, which means that having a platform that isn’t just for tech-minded people is incredibly useful, hence why WordPress is such an attractive option.

There you have it, a guide to what makes WordPress the best platform for bloggers.