As a blogger, it is easy to focus on search engine optimization and boosting traffic. On the face of it, they are the two things which seem to make the most difference. The truth is that a survey or questionnaire is the key to success. With an interactive and engaging piece of research, the audience provides you with the tools to facilitate change. Before that can happen, the questionnaire has to draw the eye and make people want to take part.
The following are the tips to consider for a responsive and effective survey.
Lots of blogs sneak in a survey when the customers head to the checkout or try to sign up for the newsletter. Although the logic is sound, the outcome is less secure. Rather than waste time filling out a form, visitors tend to bounce and the blog loses the conversion. The key is to inform the person of the survey beforehand and ask them if they want to take part. That way, no one feels coerced into giving away their information. Remember that cybercrime is a huge deal and people are wary of online forms posing as “phishermen.”
But, followers don’t just hate questionnaires because they come out of the blue. No, they dislike them because they are an inconvenience. The last thing anyone wants to do is spend thirty to forty-five minutes filling out an online form. Not only is it boring, but it adds zero value to the participant. Therefore, it’s essential to keep the survey as short and sweet as possible. Beforehand, take a look at the questions which are necessary, unnecessary and not relevant at the moment. Any that fall into the last two categories can go.
However, it isn’t possible to cut out the right questions without goals. If you don’t know what you want to achieve, you can’t be sure you will hit the target. Anyone who asks how to conduct qualitative research needs one answer: write a list. On the list should be the features which you want to gain from asking for participation. It may be that you want to learn more about how people perceive the blog. Or, you may want to gather info on particular demographics for future reference. Whatever the agenda, keep it in mind to help you focus the research on the right areas and people.
Always allows people to vent their feelings. Bloggers who struggle with criticism may decide multiple choice answers is the best way to go. Sadly, that isn’t true because it doesn’t let the participants explain their answers. A small box encourages people to write down their answers in detail. Within their frustrations are the answers to your questions, so don’t take it personally. An excellent compromise is to leave the last question open-ended. Then, no one will feel intimidated yet can still be thorough.
There is no doubt qualitative research is one of the cornerstones of a successful blog. But, this is only true if the research is quality itself.