Looking at Google Analytics, you have to wonder why the bounce rate is so high. It might as well be the most embarrassing figure to look at, worse than the low number of visitors. Is there a way to reduce high bounce rates?
Before continuing, I know for a fact that a lot of bloggers who look at their metrics focus only on page views.
Are you one of the bloggers who ignore the bounce rates because it is too high?
After all, it’s normal for people to look at the bright side, so why stress over the terrible bounce rates?
Before I show you an easy way to reduce high bounce rates as reported by Google Analytics, we need to know what it is.
Google Analytics Bounce Rates
Bounce rate is the percentage of blog visitors who leave without doing anything else on the page.
I admit that it is a simplistic way of defining what bounce rates are. Although in most cases, high bounce rates suggest that a blog sucks, it could also be good.
For instance, a visitor might have performed an action that takes them away. It could be that they leave your page after clicking and going to your social media profile. It could also be because they clicked on an ad that takes them away from your site.
For most bloggers, including me, that’s not the case, though.
The most common reason why visitors leave a page is that they are not interested in the content.
SEO experts use bounce rates as an indicator to improve a page. But that’s beyond the scope of this post. Instead, let me go ahead and show you one effective way of reducing high bounce rates.
Reduce High Bounce Rates on Your Blog
Let’s take a look at the following image.
As you can see, Google Analytics registered 79% of visitors as bounces.
Does that mean that 79% of people landed on a page on this blog and decided it was uninteresting?
If a brand is considering a collaboration with this blog, would the high bounce rates be a deal breaker?
But there’s hope.
As it turns out, the bounce rates may not be accurate.
If you have a self-hosted WordPress blog, then this would work in reducing the high bounce rates.
I started using a plugin not too long ago that does that.
According to the developer, the bounce rate does not tell the whole story.
An example would be a reader spending a little over a couple of minutes on a page. After reading, the reader decides to bookmark the page and leave.
Google Analytics will register that visitor as a bounce.
Some bloggers collaborate by opening each other’s pages for a certain period of time. The idea is to increase page views, the length of stay, and reducing high bounce rates.
It’s not going to work because time is not the trigger for bounce rates.
So, what’s this about the plugin I am using and is it effective?
Here’s another screenshot.
I installed the plugin on the 19th of March. After a day and throughout the next few days, the bounce rates dropped to less than half of what it was.
No, this is not cheating Google Analytics.
It has something to do with letting Google know that the visitor is still on the page.
What the plugin does is that it tells Google every ten seconds that the visitor is still on the page.
And yes, this is compliant with Google policies, says the developer.
Reducing High Bounce Rates for Google Analytics
At first glance, high bounce rates might seem to suggest a crappy blog. In most cases, it might be true. But until a blogger takes steps in ensuring the accuracy, it could be hard to tell.
Before I started receiving organic traffic from Google, I did have low bounce rates. But as the traffic started coming in, so did the increase in bounce rates.
For a while, I dismissed it as a tradeoff of receiving traffic from organic sources. I also attributed it to getting Stumbled but not many readers.
For sure, it was an eyesore to see the high bounce rates.
But knowing that it was not accurate and that there’s an easy way to reduce high bounce rates pleased me.
At a shade under 40% bounce rate, it tells me that the blog is doing a little better than the average.
Do you know how I felt seeing the reduction in high bounce rates?
I’d say it is empowering, and with that, inspiring.
As always, I am sharing this information to the blog community.
Check out Reduce Bounce Rate WordPress plugin.
And oh, one more thing.
Did you find this post informative and valuable to you?
Please do take the time to share this post to your social networks.