It's fair to say that the most important component of blogging is creating content. All bloggers know the importance of quality content, but knowing is only one thing. It's the other thing that often stops most bloggers, and that is to continue improving. Content creation is not only about the posts itself but also about the reader experience. Blog posts contain the information bloggers want to impart to readers. Are these messages value adding to readers? Furthermore, is the blog design conducive to good reader experience? After years of blogging, I can say that the quest to improve never ends. It doesn't matter what kind of blogger you are or what you write about. There's room for growth and improvement in everything you do. Once upon a time, you were a sponge absorbing the information you need for you to publish your first post. It's time to be a bigger sponge and continue to absorb more.