In this day and age, it’s all about the internet. It infiltrates nearly every facet of society, and that’s not going to change anytime soon. If you’re not currently putting the levels of time and effort needed to make your business tick all the right online boxes, then it’s time to shape up and get to work. Because make no mistake: your online presence is just as important as everyone keeps telling you it is.
Not Having a Website
This one should be obvious, but it’s surprisingly common among some businesses, who instead prefer to place their online fate in the hands of their social media channels. While having an active Facebook and Twitter page is important, they should be not prioritized over your own business website. A strong website, not Facebook, will be the foundation for your success. If your website is currently non-existent or neglected, it’s time to get to work and make sure your present and potential customers know where to find you.
Not Finding a Voice
Your online presence can’t run on autopilot. It has to be curated. This involves finding a voice and letting it naturally emit from everything you put out into the online world. It’s about consistency from your website, literature, social media channels, emails, and beyond. It’s a good idea to have these discussed, especially if there are multiple people with access to your social media channels. Finding the right tone helps to brand your business and gives it a personality. Remember, when it comes to posting you should be adopting the voice of your business, not just using your way personality!
Not Spending Enough Time with Google
For all intents and purposes, you should be thinking of Google as the internet. Because it really is that important. If you’re not one of the higher ranked businesses in your local area, then you may as well be dead in the water. Unfortunately, a high Google ranking won’t just happen – you have to go and get it. If you don’t fully understand the ever-changing SEO requirements, hire a company like ldseosydney.com.au and let the pros take care of it. The value of being on good terms with Google and other search engines really can’t be underestimated!
Overcomplicated Essential Info
When your customers want to talk to you, it should be as easy as possible for them to do so. If they have a question about a product or service of yours and you’re not available, then it won’t be long before they go back to Google and find a company who they can actually get in contact with. That’s just the way the world works these days, and you better play ball. If your contact information is not easily found or is complicated to understand, then they will not be able to reach you. Also, be aware of having a respectable email address – if yours is something like ‘[email protected]’ then you will not be receiving many emails.
It is true that some social media channels are better than others, and some will be more suited to your type of business than others too. However, just because you’re having success on, say, Instagram, doesn’t mean you should be ignoring the other options that are available to you. Even on the channels where you don’t have instant success can have the potential to be even more valuable to you than the ones where you have instant success. Basically, try and be active on as many online spaces as possible – you don’t know where it might take you.
Not Catering to the Modern User
The digital world, and how users interact with it, is changing all the time. Ten years ago some people had phones that were designed for online use in mind; now, practically everyone who you’ll be marketing to will have internet access in their pocket. This is why you should be filtering your strategy through the lens of the modern internet user. The most obvious example of this is ensuring your website is responsive to the type of device it is being accessed with. If you’re currently showing a desktop site to your mobile users, it’s time to change!
Not Getting Testimonials
There is a school of thought that suggests that reviews for companies are beginning to get out of hand, but that’s only on sites like Tripadvisor and Yelp when you can’t really judge a place just by reading an oversensitive reaction from a disappointed customer. In the main part, though, reviews are very useful, especially on Google. If you’re providing a stellar service and your customers are always satisfied, take the time to solicit reviews. Unhappy customers go out of their way to leave a negative review; happy customers are usually more than happy to leave a glowing testimonial if they’re encouraged to do so.
Ignoring the Trends
Your creative ideas regarding what you will do online do not matter, to a certain extent anyway. You have to develop your ideas through the lens of the online trends. Things to happen all the time online, and a way of expressing yourself that was trendy a year ago may not be so trendy anymore. Today, people are being drawn away from heavy text web content to more visual heavy pages, such as those with plenty of images and particularly video. We’re about to enter the age of the video, with more than 80% of web traffic on course to soon be video. Make sure you’re ready!
Not Having a Plan
Ultimately, the one biggest online mistake a business can make is to not have a plan in place. If you’re trying to bluff your way through your online strategy on a day to day basis, then it’ll show. Take the time to actually think about what you’re going to do online in the next 3 months and really make it as good as possible. In the end, it’ll show if you do – and also if you don’t, for all the wrong reasons.